5 Steps to Leveling Up
Step Three
Find the Brokerage That Supports You the Best

My company exists to build strong real estate agents and offices, and to help make them successful.
Why? Because, we have noticed that most companies focus on the numbers and not the individual. We believe that working first to strengthen each agent makes the team more productive and successful. We don’t believe MORE is better, we believe BETTER is better.
We do this in five simple ways.
1 We make sure each agent is thoroughly oriented and trained in the basics of successful real estate sales.
2 We show each agent how to properly brand themselves then how to present their brand to the marketplace to get more leads.
3 We seek out the latest technology tools available in real estate then teach each how to use them.
4 We have built a team culture that is supportive and fun. We enjoy, mentor and encourage each other much like a family would do.
5 - We then expose our agents to a plan to make over 100%, to build their own business with passive and residual income to create retirement security, which is unique in real estate today.

I am very proud of how we are re-inventing real estate!  Finally, a real estate company with a heart.

Download the Experience Exit Guide

Click here to view the residual calculator. This fun residuals calculator is an estimation tool only designed to help you evaluate the unlimited income potential of the EXIT Formula.

Step Four
Create a Business Plan

A real estate business plan allows you to stay current with market trends and ahead of the competition. It also helps you track results over time, test lead generation strategies and develop new marketing approaches.

Here’s what a good real estate agent business plan will show you:
  • Where you are today
  • Where you want to be
  • How you’ll get there
  • How to measure your performance
  • When and where to make a course correction
The benefits are clear, and you’re convinced — but where do you start? Here are our recommended steps for creating a business plan for real estate agents:

1 - Define your mission statement or your WHY 
Your mission statement is the foundation that supports your entire real estate business plan. It should clearly state your guiding principles and goals. Your WHY will help guide you along the journey.

2 - Know your target client
Determine who your target client is and figure out their story. The more personal you can get, the better you’ll serve your clients. 
Who, specifically, is your target client? This could be a first-time home buyer, a home seller, a renter — or a more specific subset like retirees or investors.

What is your target client’s story? Ask your clients specific questions and create a strategy based on their answers. Where do they want to live? What is their annual household income? What do they want from their home?

3 - Outline SMART business goals
Your goals should be specific, measurable, attainable, realistic and timely — in other words, SMART  . Once your real estate business goals are SMART, break down each goal into objectives. These should be the specific tasks and activities required to accomplish the goal

4 - Create a marketing strategy
Highlight your resources and key features, like - Website, Social Media, Farm Area, SOI

5 – Join a Real Estate Company Like EXIT Realty to help you with your journey

Step Five
Get Your Mindset Right

Why is mindset so important?
  • Why is mindset so important? Mindset — a strong and positive one — is essential to developing healthy self-esteem. It is an important tool that affects our daily self-dialogue and reinforces our most intimate beliefs, attitudes and feelings about ourselves.
How to have a good mindset?
  • Keep a gratitude journal.
  • Reframe your challenges as opportunities for growth.
  • Get good at being rejected—it happens to everyone!
  • Use positive words to describe your life.
  • Replace have with get (e.g.,I have to go to work → I get to go to work).
  • Don’t let yourself get dragged down into other people’s complaints.
Why is a positive mindset important?
  • Increased longevity
  • Reduced risk or symptoms of depression
  • Lower levels of distress and anxiety
  • Greater resistance to the common cold and immunity in general
  • Better psychological and physical wellbeing
  • Reduced risk of cardiovascular disease
  • Better coping skills during times of stress and hardship

Leader's Path Podcast Interview

Bob McKinnon says, “Once upon a time, a successful, established agent who was thinking of opening her own office was advised to check out EXIT Realty first, and the rest is history.  Jeni VanOrnum, Associate Broker with EXIT Realty DTC, Cherry Creek, Pikes Peak in Colorado Springs, has a story that is inspiring to all of us because of what she has accomplished.  Jeni’s is the perfect EXIT story.” 


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